A series of videos encouraging the community to share their library story.

We collaborated with the Spokane Public Library and Theta State Studios to create a series of videos that asked one question: What's your library story?Three local library cardholders (Leah, Brian & Jackie) were interviewed. They shared stories about how the library impacts their lives in special ways.The results of this campaign were wonderful to see. With over half a million impressions on a modest ad buy, SPL was able to increase their web traffic by 10% and Increase converted cardholders by 17.5% (compared to the previous 90 days). The marketing team at SPL are a delight to work with and we enjoy the chance to collaborate at least once a year.